Audience data is imperative when it comes to effectively growing your business and selling out each event. Retaining current fans and ticket buyers is no longer enough to properly scale, nor is it enough to fulfill your responsibility to deliver value to sponsors.
In order to get new fans in your seats and properly target potential ticket buyers, while respecting their data rights, taking your professional and social look-alikes to the next level is key and will allow you to capture and recapture revenue opportunities. It's a five step process that can be broken down through data collection, audience activation, proper segmentation and ultimately growth and sales.
If you're looking to utilize big data to boost ticket sales and overall revenue, this white paper will walk you through the necessary steps to ethically collect at scale, store and ultimately act upon, with little tech work and tons of results.