Buzz continues to build around beacon technology, an innovation with the potential to transform real-time marketing for nearly every industry, especially retail, events, entertainment and travel. But, to date, there's been little conversation about the implications of the technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments.

For organizations in which the revenue stream is supported primarily through those offline interactions, beacon technology provides customer behavioral datasets for in-store or at-event tracking equivalent to digital behavioral analytics and data, allowing marketers to tailor offline experiences and create ideal customer flow. 

Click here to download Umbel's State of Beacon Technology white paper in which you'll discover the benefits and pitfalls of beacon technology, how to get started with the tech and what the future of beacon technology looks like.