Improving Customer Experiences: An AI & Big Data Primer for Marketers
In the age of big data, companies have more consumer data, and more kinds of data, available to them than ever before — far more than humans and their current technologies can ever hope to keep up with. AI closes the gap by moving far past human limitations to consume and analyze data on a scale we previously could only imagine.
In this white paper, you will discover:
- Why AI Matters to Commerce and Marketing
- The Connection Between Big Data and AI
- Real-World Examples of AI at Work
- How to Get Started with AI