Sports Fans Have Never Been This Engaged
Why teams turn to Umbel
Convert unknown fans
to known customers
“We activated a digital platform for JetBlue that hit their key objectives and utilized these engagements to build our internal database with new customer records.”
“We’re collecting useful fan data, getting quality leads and selling tickets. We love it.“
Sell out arenas, stadiums and venues
Target the right fans with high-ROI campaigns
Gender, age, marital status, household income, ZIP code, education, children, and more
Past ticket and merchandise purchases, video views, website visits, social media posts, etc.
Fans’ top brand affinities including cars, apparel, TV shows, alcohol, sports teams, etc.
Identify high-value customers based on lifetime value to optimize advertising and ROI.
Renew and upsell season ticket holders
Identify your best leads
Understand the behaviors of your most valuable fans so you’re not sweating before every game—and so you have next season on lockdown.
Nobody likes a scripted sales call. Arm premium and season ticket sales reps with first- and third-party data to engage individual prospects.
Convert unknown fans
into engaged customers
Engage in and out of the venue
Personalize and enhance the fan experience with Umbel’s Activation campaigns to excite fans and collect first-party data in minutes.
Choose from numerous engagement options to get fans out of your dreams and into the stands.
Know who’s at your games
Use our Activations and collect in-stadium data to uncover more about game-goers, including previously hidden fans who tagged along with a friend or bought off the secondary market.
Gate your stadium or arena Wi-Fi to know who’s in your seats.
RFID chips & beacons
Collect and connect fan data around your venue.
Access data from food and drink vendors, merch sales, etc.
Track downloads, logins, and app engagement to personalize content wherever fans are.
Get an in-stadium view of your most valuable ticket buyers.
Get more (and more valuable) sponsors
Unlimited sponsorship inventory
Use our Digital Sponsorship Suite to add digital inventory with data-collection campaigns like favorite-player votes and sweepstakes.
Prove value to sponsors
Show sponsors your fans’ affinity for their brands and how they engage with sponsored campaigns. With opt-in activations, give sponsors lists of ideal leads to target.
Unite the data you need to act
Combine siloed sources
Bring together new data from Umbel’s data collection campaigns and your other sources including email and CRM for a complete view of fans.
A more efficient data warehouse
Data warehouses are big. Like, big big. Sometimes too big and way, way too slow for marketing and ticket sales to act on. Get the fan data you need and get selling quickly.