Umbel gives publishers the data — and power — ad networks take away. Publishers use Umbel's simple, beautiful control panel to access cross-platform metrics that reveal who is engaging with which content in real-time. With Umbel, publishers finally own and control the audience data they’ve worked so hard to build. And it returns value pre-, mid- and post-campaign. Our publisher stories are about increasing premium direct ad sales, sustainable, data-driven audience growth and compelling campaign performance metrics.