Background

Second screen campaigns during TV broadcasts

The Oklahoma City Thunder wanted to increase viewing time, gather fan data, drive new leads, improve content engagement and create a lucrative sponsorship opportunity. In order to achieve these goals, they created a second screen fan activation program for their broadcasts on Fox Sports Oklahoma.

Details

Interactive, online promotion that engages fans

The second screen displayed an interactive Thunder Watch and Win campaign that fans could access via a mobile responsive website and through the Thunder's existing native mobile app. Fans earned points by answering trivia questions, participating in game day polls, entering into promotions and sharing content on social media.

Billions of impressions and thousands of leads

FansĀ accumulated points for a chance to win prizes, including tickets and personalized jerseys, and were entered into weekly, monthly and season-long sweepstakes.

The Thunder Watch and Win campaign delivered over 2.5 billion impressions, nearly 5,000 hours of on-site engagement, tens of thousands of leads and bumped up viewership ratings on Fox Sports Oklahoma.

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