YMCAs Who Engage Members
Why YMCAs turn to Umbel
Attract and retain members
Improve constituent programs
Increase marketing reach
“Our work with Umbel will be transformative for the Y movement. Gaining greater understanding of who we serve, what and where those services are needed, will change our trajectory. Our mission lives inside the data and they are helping us unlock the treasure.”
Ramp up new memberships and donations
Demographics
Gender, age, marital status, household income, ZIP code, education, children, and more
Behavior Data
Past ticket and merchandise purchases, video views, website visits, social media posts, etc.
Brand Affinities
Members’ top brand affinities including cars, apparel, TV shows, alcohol, sports teams, etc.
Lifetime Value
Identify high-value customers based on lifetime value to optimize advertising and ROI.
Send the right message to the right people
Use detailed member profiles and segments to personalize campaigns instead of a generic, one-size-fits-all approach.
Retain your most valuable members or donors
Identify your best leads
Our lookalike models seek out leads in and out of your database that share the traits of your most engaged, and most profitable, members.
Personalize offline outreach
Relying on scripted calls? Arm premium membership and fundraising reps with first- and third-party data to engage individual prospects.
Grow your marketing reach
Cut through the noise
Capture your members’ attention and collect first-party data with Umbel’s Activation campaigns. Keep them returning with custom content, offers, videos, and more to personalize every member’s experience.
Unprecedented insights in your venue
Know more about who members are and what they love with our numerous engagement options and in-venue sources to gather data for new and current contacts.
Wi-Fi
Gate your facility’s Wi-Fi to know who’s in your venue.
POS systems
Access data from, food, merch sales, etc.
Mobile Apps
Track downloads, logins, and app engagement to personalize content wherever members are.
Improve programming and sponsorships
More impactful programs and classes
Use member interests and brand affinities to find events, workshops or that missing childcare option to keep members engaged.
Drive strategic sponsorships
Show sponsors how members engage with their campaigns or seek out sponsors based on brand fit to your exact member base.
Connect the data you need to understand your audience
A single 360-degree view
Unite everything from email to CRM to ticketing or donor data, and more. Clean that data up and continuously sync data to improve your programs in real-time.
No coding required
You shouldn’t need a developer’s help to understand your members. Instantly analyze your audience in our platform—and act on that data.