YMCAs Who Engage Members

Why YMCAs turn to Umbel

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Attract and retain members
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Improve constituent programs
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Increase marketing reach
Leilani Perry
Leilani Perry
YMCA of Austin
Director of Marketing

Our work with Umbel will be transformative for the Y movement. Gaining greater understanding of who we serve, what and where those services are needed, will change our trajectory. Our mission lives inside the data and they are helping us unlock the treasure.”

See their story

Ramp up new memberships and donations

Run hyper-targeted, high-ROAS campaigns

Understand and segment your database by almost any factor to convert contacts into members or donors, and retain existing ones.
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Gender, age, marital status, household income, ZIP code, education, children, and more

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Behavior Data

Past ticket and merchandise purchases, video views, website visits, social media posts, etc.

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Brand Affinities

Members’ top brand affinities including cars, apparel, TV shows, alcohol, sports teams, etc.

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Lifetime Value

Identify high-value customers based on lifetime value to optimize advertising and ROI.

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Send the right message to the right people

Use detailed member profiles and segments to personalize campaigns instead of a generic, one-size-fits-all approach.

Retain your most valuable members or donors

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Identify your best leads

Our lookalike models seek out leads in and out of your database that share the traits of your most engaged, and most profitable, members.


Personalize offline outreach

Relying on scripted calls? Arm premium membership and fundraising reps with first- and third-party data to engage individual prospects.

Grow your marketing reach

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Cut through the noise

Capture your members’ attention and collect first-party data with Umbel’s Activation campaigns. Keep them returning with custom content, offers, videos, and more to personalize every member’s experience.

Unprecedented insights in your venue

Know more about who members are and what they love with our numerous engagement options and in-venue sources to gather data for new and current contacts.

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Gate your facility’s Wi-Fi to know who’s in your venue.

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POS systems

Access data from, food, merch sales, etc.

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Mobile Apps

Track downloads, logins, and app engagement to personalize content wherever members are.

Improve programming and sponsorships

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More impactful programs and classes

Use member interests and brand affinities to find events, workshops or that missing childcare option to keep members engaged.

Drive strategic sponsorships

Show sponsors how members engage with their campaigns or seek out sponsors based on brand fit to your exact member base.

Connect the data you need to understand your audience

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A single 360-degree view

Unite everything from email to CRM to ticketing or donor data, and more. Clean that data up and continuously sync data to improve your programs in real-time.

No coding required

You shouldn’t need a developer’s help to understand your members. Instantly analyze your audience in our platform—and act on that data.

Get Started

Intrigued, but want a little more?
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